3 Ways To Get More Customers From Your Website

3 Ways To Get More Customers From Your Website

Your business website is critical to your success as a business. People come to learn about you and, more importantly, buy your products and services. By making it easy for your website visitors to become your website customers you grow. Let's make your website easier for your visitors to become customers! Check out the slides that go with this article. There's a freebie on the last slide that will help you get to the next level online. Types Of Small Business Website Visitors Your website gets a lot of different types of visitors. Some have the potential to become customers and some do not. Here are the most common ones: Someone who wants to learn about your business Someone learning about your products or services Someone who is shopping Someone…
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3 Ways To Get More Donors From Your Website

3 Ways To Get More Donors From Your Website

The lifeblood of nonprofit organizations are the donations that flow in from people who support your cause. Donors come in all types and donate in all sorts of ways. Here we are going to cover how to optimize your website for the people connecting with you online that have an intent to give you money. We're going to cover: The types of donors who visit the website 4 personas and how to optimize the website for them The three themes in serving donors online If you would like to check out the slides from the in-person presentation feel free to flip through here and check out the freebie on the last slide. Types Of Donors Visiting The Website Many people come to your website every day. Some are potential participants, others…
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3 Ways To Modernize Your Website

3 Ways To Modernize Your Website

You already have a website and you're looking for ways to make it better... well, you have come to the right place. Let's look at three straightforward ways you can modernize your website. Get the companion worksheet and use it right now to identify what you need to modernize on your website. Let's start by talking briefly about websites so we're all starting from the same place. Websites are marketing tools Web sites give information to participants, supporters, volunteers, partners, donors, and potential customers Web sites are not for you, they are for your visitors There are tools that can build websites for you (Wix, Squarespace, GoDaddy SiteBuilder) There are tools to build a site yourself like Wordpress or custom code Websites take time to keep up to date Now…
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How To Setup A New Computer

How To Setup A New Computer

Do you want a blueprint for how to setup a new computer so that it will work well for you for years to come? Read on for the steps I use in my business, at small businesses, and nonprofits. Oh, and this is Windows specific. So, if you're using a mac or Chromebook you can move right on to the next post. Goals To Setup A New Computer What we're trying to do when we onboard a new computer in to micro business is give it the foundation it needs so that it runs with minimal problems for as long as possible. You want it to be as fast as it can. You want it to be simple to use. You want it to be predictable. You want it to…
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13 Ways For Nonprofits to Save Money

13 Ways For Nonprofits to Save Money

All businesses watch their costs and periodically make adjustments to eliminate costs they do not need. There are all sorts of forward looking ways to save money, such as having insurance and being creative with compensation. Here are some ideas for your organization. Stop paying for telephone or video conferencing If you are incurring any expenses for phone conferencing or video conferencing they you need to change who you are working with for these services. A great resource is FreeConferenceCall.com which provides free conference calling and video presentations. Recordings are free and can be downloaded and up to 1000 telephone participants are allowed at the free level. You can purchase their first tier of service to remove the branded FCC.com call welcome message. Use free software There are so many free…
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3 Ways to Optimize The Website Donation Path

3 Ways to Optimize The Website Donation Path

Your organization is having an impact on people's lives and in return people want to donate to you. In the internet age, your website is the key. Your website helps donors confirm you are who they want to donate to,  helps them feel welcome, and lets them complete the donation quickly. The more effective you are at doing optimizing the donor experience the more donations you will see from your website. Let's take a look at three ways your website can be tailored to help donors get the job done. Before we go on, a quick definition: pre-donor: Someone who has decided to donate to your organization, but hasn't completed the donation yet. Make The Donation Path Obvious Most of the people who will donate to your organization via your website have already decided…
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3 Ways Search Engines Can Send You More Donors, Volunteers, and Participants

3 Ways Search Engines Can Send You More Donors, Volunteers, and Participants

Resources Printable PDF: 3 Ways To Get More Donors, Volunteers, and Participants.pdf Search engines are critical to the success of your organization. Search engines connect people looking for information with websites that have it. In your case, this is information about local activities or services or help they need. It may also be people looking for charities to donate to or support with in-kind donations or to volunteer with. When your organization is right at the top of the search results more people come to your website and more people become donors, volunteers, or participants in your events and services. Lets take a minute to talk about how search engines work. Why you care about them. And, then we'll talk about three ways can get more visitors to your website.…
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