Google & Bing

Google & Bing are the two leading pay per click advertising platforms and ads can be shown in search, on websites, YouTube, and phone apps. Improve business results by getting in front of people already looking for the products and services your business provides.

Frequently Asked Questions

Lean more about what is included in these packages.

Can I change the monthly ad budget?

Yes. Packages typically include a minimum budget level and changes to the ad budget can be made on a monthly basis. When increasing ad budget to a higher package the difference in setup fee and any difference in term will be applied.

What reporting is included?

There are three types of reporting in each advertising package: 1) Self serve statistics from your Ad Accounts, 2) Monthly email report, and 3) Website behavior data from Google Analytics.

What online PPC advertising platforms are included in these packages?

This packages apply to a single platform of your choice, either Google or Bing. We can advise you on the best platform based on the target business goals. To advertise on both Google and Bing we simply start two packages.

What are Remarketing ads?

Remarketing advertisements specifically designed to be shown to people who previously visited your website and then go on to other websites or android apps. This is a high value group of people because they have already been exposed to your brand but the number of people in this audience is typically smaller than other advertising audiences.

What are Prospecting ads?

Prospecting ads are advertisements designed to find new customers. We use a test and learn approach to find audiences and advertisements that generate the most revenue or awareness for the money.

What are Search ads?

Search ads show at the top and bottom of search results pages. They are generally made up of a heading, description, and various callout links and text. These are what are most commonly thought of when folks think of “Google Ads” or “Google AdWords”

What do we discuss on Strategy Calls?

During strategy calls we will review advertising performance, business performance, upcoming events or activies that are notable for managing advertising, and address other questions and topics.

How do you determine the Audience for ads?

The Audience is determined by many factors including the taret audience for the service or product, geographic region of interest, demographics of typical customers, various growth considerations, and the performance results of previous advertising.

Will I like the ads? What if I don’t like an ad?

Each packages includes the ability to review and revise advertisements. The various packages include a different number of revisions. Once the number of revisions are used, additional changes are made using an hourly billing rate.

Why is there a Minimum Term for online advertising?

Our goal is to make your online advertising a business asset. To achieve this it takes several months of testing and learning with different ads, ad copy, graphic design, and audiences. Over time you gain the ability to spend more or less money to generate more or less awareness or revenue. Anyone can just run ads, what we’re doing is creating a business asset for you… and that takes a little longer.

Can you explain what is included in Routine Optimization?

On a monthly or weekly basis (depending on the package) we review ad performance and make adjustments intended to improve the advertising results we achieve with your ad budget. Changes may include adjustments to audiences, ad level budget, graphic design, copy, and other ad and campaign settings.

What is Conversion Tracking?

Google and Bing recieve data from the business website from tracking codes installed on the website. We handle setup and management of these advertising codes on the website as part of the package. Using these codes we can measure whether a visitor who clicked on an ad completed a desired action on the website (i.e. phone call, form completion, ecommerce sale, and many others).

What is Google Analytics?

Google Analytics is a website visitor metrics platform offered for free by Google. It provides excellent visibility in to visitors and visitor behavior and we can filter the data down to just visitors as a result of advertisements.

What is Call Tracking?

Call Tracking is monitoring the number of incoming phone calls from advertisements and from people who visit the business website as a result of clicking on an ad.

Reach Us

Reach out to the AssetLab Marketing team.
17701 108th Ave SE – 343, Renton, WA 98055

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