Event Marketing
We specialize in online marketing for community and fitness events. We also provide marketing consultations and customer service for your event. These packages provide everything needed to market an event online and respond to customers online, so the event team can focus on executing the event.
Event Marketing Packages
Basic
Event Marketing- Kickoff Session: Yes
- Event Specific Plan: Yes
- Strategy Call: No
- Reporting: Monthly
- Instagram Posts: 2
- Facebook Posts: 4
- Facebook Event: Yes
- Facebook Local Promotion: No
- Premium Social Posts: No
- Past Participant Sales Email: 1
- Website Updates: No
- Website Articles: No
- Online Calendar Submissions: 1 hour
- Facebook Follower Interaction: 1 hour
- Directory Listing Management: Yes
- Instagram Follower Interaction: 1 hour
- Online Review Monitoring: No
- Press Outreach & Releases: No
- Social Post Boosting: No
- Influencer Identification & Promotion: No
- Affiliate Identification & Promotion: No
- Minimum Term: 3 months
- Setup Fee: $249 (waived with 6 month term)
Standard
Event Marketing- Kickoff Session: Yes
- Event Specific Plan: Yes
- Strategy Call: Monthly
- Reporting: Monthly
- Instagram Posts: 4
- Facebook Posts: 6
- Facebook Event: Yes, + 1 post
- Facebook Local Promotion: No
- Premium Social Posts: 1 hour
- Past Participant Sales Email: 1
- Website Updates: 2 hours
- Website Articles: No
- Online Calendar Submissions: 1 hour
- Facebook Follower Interaction: 2 hour
- Directory Listing Management: Yes
- Instagram Follower Interaction: 2 hours
- Online Review Monitoring: No
- Press Outreach & Releases: No
- Social Post Boosting: No
- Influencer Identification & Promotion: No
- Affiliate Identification & Promotion: No
- Minimum Term: 3 months
- Setup Fee: $499 (waived with 6 month term)
Premium
Event Marketing- Kickoff Session: Yes
- Event Specific Plan: Yes
- Strategy Call: Monthly
- Reporting: Custom
- Instagram Posts: 8
- Facebook Posts: 8
- Facebook Event: Yes, +4 posts
- Facebook Local Promotion: 1 hour
- Premium Social Posts: 2 hour
- Past Participant Sales Email: Custom
- Website Updates: 4 hours
- Website Articles: 1
- Online Calendar Submissions: 2 hour
- Facebook Follower Interaction: Yes
- Directory Listing Management: Yes
- Instagram Follower Interaction: Yes
- Online Review Monitoring: Yes
- Press Outreach & Releases: 1 hour
- Social Post Boosting: Yes
- Influencer Identification & Promotion: 2 hour
- Affiliate Identification & Promotion: 2 hour
- Minimum Term: 3 months
- Setup Fee: $999 (waived with 6 month term)
Event Customer Service Packages
Basic
Event Customer Service- Kickoff Session: Yes
- Activity Reports: Monthly
- Email Customer Service: Basic
- Facebook Messenger Service: Basic
- Phone / Text / Chat Service: No
- Registration Changes: Yes
- Website Updates: Yes
- Customer Relationship Building: Basic
- Upsell and Cross-Sell Promotion: No
- Minimum Term: 3 months
- Setup: 1 month service fee (waived with 6 month term)
Standard
Event Customer Service- Kickoff Session: Yes
- Activity Reports: 2/month
- Email Customer Service: Premium
- Facebook Messenger Service: Premium
- Phone / Text / Chat Service: No
- Registration Changes: Yes
- Website Updates: Yes
- Customer Relationship Building: Premium
- Upsell and Cross-Sell Promotion: Yes
- Minimum Term: 3 months
- Setup: 1 month service fee (waived with 6 month term)
VIP
Event Customer Service- Kickoff Session: Yes
- Activity Reports: Weekly
- Email Customer Service: Premium
- Facebook Messenger Service: Premium
- Phone / Text / Chat Service: Pick 2
- Registration Changes: Yes
- Website Updates: Yes
- Customer Relationship Building: Premium
- Upsell and Cross-Sell Promotion: Yes
- Minimum Term: 3 months
- Setup: 1 month service fee (waived with 6 month term)
Event Consulation Packages
- 45 Minute Kickoff Session: Yes
- Event Specific Review: Yes
- Event Specific Recommendations: Yes
- Examples From Other Events: Yes
- Best Practices: Yes
- PDF Report: Yes
- 30 Minute Follow Up Session: Yes
Website
Event Marketing Consultation- 45 Minute Kickoff Session: Yes
- Event Specific Review: Yes
- Event Specific Recommendations: Yes
- Examples From Other Events: Yes
- Best Practices: Yes
- PDF Report: Yes
- 30 Minute Follow Up Session: Yes
Social Media
Event Marketing Consultation- 45 Minute Kickoff Session: Yes
- Event Specific Review: Yes
- Event Specific Recommendations: Yes
- Examples From Other Events: Yes
- Best Practices: Yes
- PDF Report: Yes
- 30 Minute Follow Up Session: Yes
Advertising
Event Marketing Consultation- 45 Minute Kickoff Session: Yes
- Event Specific Review: Yes
- Event Specific Recommendations: Yes
- Examples From Other Events: Yes
- Best Practices: Yes
- PDF Report: Yes
- 30 Minute Follow Up Session: Yes
Frequently Asked Questions
What will we cover in the Kickoff Session?
The Kickoff Session is designed to:
- Provide an opportunity for get to know each other
- Teach the AssetLab Marketing team about the event and how it works
- Answer your questions
- Cover expectations and next steps
Are these packages specific to my event or just cookie cutter?
All our marketing work is specific and unique to the event. All graphic design and content is unique. All responses to social followers are unique and personal. We tailor our expertise and approach to your event.
What is included in a Strategy Session?
Collaboration is critical to achieving results. During strategy sessions we review recent marketing activities, discuss updates to the event and event calendar, and make sure we syncronize marketing with other activities. We also take time to cover strategy, tactics, and any other questions that come in.
Can You Explain More About Pricing for Customer Service Packages?
The pricing is made up of two components:
- A base monthly fee
- A monthly fee per expected participant
We will determine the expected number together. Typically we consider the actual participant numbers from prior years and the goal for the current year. If you have multiple events per year we simply setup one package for each event.
If you want us to handle customer support for the event year-round we offer a discount during your off season. Off season typically starts one month after the event date and ends when registration opens.
What Are The Types of Email Customer Service?
There are two levels of email customer service:
- Basic
- Premium
With Basic service we efficiently respond to everyone with a friendly tone, directing them to the information they are looking for, addressing the registration issue at hand, or passing the message on to the event team member that is best suited to handle the email.
With Premium service we significantly increase the level of relationship building we pour in to addressing incoming emails. Responses are more personal and incorporate the instructions or information the person was asking for, rather than pointing people to that information. We make sure to address everyone in a very personal manner so that they will feel appreciated.