How to Increase Sales by Running Retargeting Ads for Abandoned Carts
In the competitive landscape of online jewelry retail, abandoned carts are a common challenge that can significantly impact your sales. Fortunately, retargeting ads offer a strategic solution to recover these lost opportunities and boost your revenue. By implementing...
How To Guide: Social Media Contests and Giveaways for Custom Jewelry Stores
In the competitive world of custom jewelry, standing out on social media is essential for attracting new customers and fostering a loyal community. One of the most effective strategies to achieve this is by running engaging social media contests and giveaways. These...
How to Use Pinterest to Grow Your Custom Jewelry Store: A Step-by-Step Guide
Pinterest is a powerful platform for custom jewelry store owners looking to showcase their creations, reach a broader audience, and drive sales. With its visual-centric approach, Pinterest allows you to present your unique designs in an engaging and discoverable...
Business Security and PCI Compliance: How the AssetLab Team Protects Your Data
At AssetLab and Balloon Suite, we take your security and payment data protection seriously. As a small business, we understand the importance of ensuring that your data is secure, especially when it comes to payment processing. We’ve implemented several safeguards to...
How to Create Social Commerce Posts and Back Them with a Mobile-Optimized Social Content Page
As social media continues to influence how consumers shop, social commerce is becoming a game-changer, especially for custom jewelers. Combining the engagement power of social media with the convenience of online shopping, social commerce posts allow you to turn...
How to Feature Jewelry Store Staff in Social Media Content
Featuring your jewelry store staff in social media content is one of the best ways to humanize your brand and create stronger connections with your audience. Customers love seeing the people behind the scenes, whether it’s the designer crafting custom pieces or the...
8 Design Tips for Jewelry Store Interiors That Attract Gen Z Clients
Designing a 500-square-foot custom jewelry retail space targeting Gen Z requires a thoughtful approach to creating an inviting, luxurious, and engaging environment. Here's how to approach lighting, music, wall art, ceiling, floor, display case look and materials,...
How To Collaborate with Engagement and Wedding Jewelry Clients to Get Photos from Their Photographers
As a jeweler specializing in custom engagement rings and wedding bands, one of the most powerful marketing tools available to you is the authentic, real-life photos of your jewelry in action. What better way to showcase your craftsmanship than by featuring your...
How to Handle Copyright Infringement Notices and DMCA Takedown Requests: A Complete Guide
Receiving a copyright infringement notice can be alarming, especially if you’re unaware that an image or content on your website violates someone else’s intellectual property rights. Failing to respond appropriately could lead to legal action, fines, and even the...
Strategy to Manage Seasonality in the Custom Jewelry Business
Seasonality in the local custom jewelry business can significantly impact sales, customer preferences, staffing, and inventory management. Understanding these seasonal trends allows jewelers like you to manage their business effectively through the year resulting in...
PCI Compliance for Small Businesses: A Simple Guide
Introduction Why You're Here If you're reading this, chances are you've received an email from your payment processor, such as QuickBooks about Payment Card Industry (PCI) compliance requirements. It might have left you wishing you understood PCO expectations...
Jewelry Store Marketing Ideas To Try Right Now
As a jewelry store owner, you know how important it is to keep your marketing tailored to the younger generations so bring in new customers and start new relationships. In a competitive market, staying ahead means continually adapting and trying new strategies to...