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Car shows are so much fun to attend, show a vehicle at, and spend time marketing. Here are some ideas for how to market your car show. If you want to go deeper, sign up for a free account to learn more about online marketing.

Free Car Show Marketing Ideas

  1. Create a Google My Business listing
  2. Create a Facebook page specific to the car show
  3. Post images of cars that come to the show to Instagram
  4. Create a Facebook Event for the show
  5. Submit the car show to the calendar at the local paper
  6. Work with a reporter from the local paper to create an article about the show for publication the week before the show
  7. Contact the local city asking for help promoting the show
  8. Work with the local chamber of commerce to get help promoting the show
  9. Ask local businesses to become sponsors or supporters of the show
  10. Create a website with important information for spectators, people who want to bring vehicles, and potential sponsors and vendors
  11. Get a logo designed specifically for the show and put it on flyers, the website, social media, and shirts
  12. Contact car clubs within 100 miles and invite them to attend as a group
  13. Contact other car shows within 200 miles and ask them how to promote the show, promote their show in return
  14. Attend other car shows as a vendor with a booth, promoting the show
  15. Attend farmers markets to promote the show
  16. Get a TechSoup account for access to tons of great services and products
  17. Setup a Google Nonprofit account to get access to free services from Google, specifically: email handling and a Google Ad Grant advertising account
  18. Create flyers and distribute them at local businesses
  19. Contact car dealers in the area and ask them to become sponsors or supporters
  20. Create simple videos of some of the vehicles coming to the show and share them on social media
  21. Ask local radio stations if you can come do an interview or public service announcement
  22. Ask local automotive businesses to display flyers at their locations
  23. Ask local automotive businesses to share the show Facebook event on social media with their audience
  24. Ask local restaurants to be sponsors
  25. Post announcements of the show on Reddit
  26. Post announcements of the show on Craigslist
  27. Look for vehicle owner forums with regional threads where you can post the show
  28. Look for car show listing websites and ask to be included
  29. Google “Things to do in ____[your city]” and see if you can get listed on the pages that come up
  30. Find Facebook groups in the area who have members that might want to exhibit and invite them to come with a registration discount or special parking area
  31. Contact local automotive media companies (newspapers, magazines, bloggers, etc), give them a few sentence description of the show or offer a free media pass and offer to answer questions
  32. Contact local TV morning shows and offer to appear on their show as a guest. They are often desperate for people to come.
  33. Collect email addresses of car people and send them a save the date, and later a vehicle registration link
  34. Visit other local car shows and ask the participants to come to your car show
  35. Ask the local library if flyers can be posted for a local event benefiting a nonprofit
  36. Create a Yelp profile
  37. Ask people who have been to the show to create reviews on the Facebook or Google My Business pages for the show
  38. Create Google My Business posts in the weeks leading up to the show
  39. Create a Google My Business event post for the show
  40. Create profiles of sponsors and post them on the website. Then ask sponsors to link to them from their website
  41. Create a Facebook live video from time to time when you see a great car around town, be sure to talk about the upcoming show
  42. Create a slideshow post on Facebook or Instagram with pictures of great cars coming to the show
  43. Contact local or classic car podcasters and offer to be a guest on their show

Paid Car Show Marketing Ideas

Don’t be scared by paying for advertising and media. These investments can pay off huge for a show.

  1. Have a professional photographer come and take pictures at the show for a couple hours – Cost: $500 – How: Post on craigslist
  2. Hire a professional videographer to come for one to two hours and create footage of the event. You can distribute this footage to local media so they can create an on-air piece – Cost: $500 – How: Post on craigslist
  3. Hire freelance journalists to attend the event, create news stories, and send them to local media and bloggers. They can be sent to automotive blogs like Jalopnik and SuperChevy as well. – Cost: $50 to $250 – How: Post on Craigslist
  4. Run an ad in the local newspaper the week before the show, the newspaper may give it to you for free in return for a sponsorship
  5. Purchase banners and work with the city or town to find places to hang them around town
  6. Pay for Facebook ads to people who love cars in the area of the show
  7. Pay for Google display ads to be placed on website and show to people who are all about cars

The possibilities are really endless and there are just as many free ways to market and advertise a car show as there are paid ways to get the word out. Be creative and use this list as a resource!