As a jeweler specializing in custom engagement rings and wedding bands, one of the most powerful marketing tools available to you is the authentic, real-life photos of your jewelry in action. What better way to showcase your craftsmanship than by featuring your...
Seasonality in the local custom jewelry business can significantly impact sales, customer preferences, staffing, and inventory management. Understanding these seasonal trends allows jewelers like you to manage their business effectively through the year resulting in...
As a jewelry store owner, you know how important it is to keep your marketing tailored to the younger generations so bring in new customers and start new relationships. In a competitive market, staying ahead means continually adapting and trying new strategies to...
When starting a custom jewelry business there are many options for the services your store will provide and how those services are offered. Selecting the services is partially based on your skills, the skills you can hire, and the needs of your target customers. If...
Outsourcing jewelry repair services is a practice where jewelry retailers, designers, or manufacturers delegate the repair and maintenance of jewelry pieces to specialized external service providers. This approach has gained popularity for several reasons: 1. Cost...
To shift a custom jewelry store’s marketing focus from targeting Millennials to Gen Z, consider these key adjustments: 1. Prioritize Short-Form, Visual Content Gen Z responds strongly to visual platforms like TikTok, Instagram, and YouTube, especially through...
