Featuring your jewelry store staff in social media content is one of the best ways to humanize your brand and create stronger connections with your audience. Customers love seeing the people behind the scenes, whether it’s the designer crafting custom pieces or the...
Designing a 500-square-foot custom jewelry retail space targeting Gen Z requires a thoughtful approach to creating an inviting, luxurious, and engaging environment. Here’s how to approach lighting, music, wall art, ceiling, floor, display case look and...
As a jeweler specializing in custom engagement rings and wedding bands, one of the most powerful marketing tools available to you is the authentic, real-life photos of your jewelry in action. What better way to showcase your craftsmanship than by featuring your...
Receiving a copyright infringement notice can be alarming, especially if you’re unaware that an image or content on your website violates someone else’s intellectual property rights. Failing to respond appropriately could lead to legal action, fines, and even the...
Seasonality in the local custom jewelry business can significantly impact sales, customer preferences, staffing, and inventory management. Understanding these seasonal trends allows jewelers like you to manage their business effectively through the year resulting in...
