As a jeweler specializing in custom engagement rings and wedding bands, one of the most powerful marketing tools available to you is the authentic, real-life photos of your jewelry in action. What better way to showcase your craftsmanship than by featuring your...
Receiving a copyright infringement notice can be alarming, especially if you’re unaware that an image or content on your website violates someone else’s intellectual property rights. Failing to respond appropriately could lead to legal action, fines, and even the...
Seasonality in the local custom jewelry business can significantly impact sales, customer preferences, staffing, and inventory management. Understanding these seasonal trends allows jewelers like you to manage their business effectively through the year resulting in...
Introduction Why You’re Here If you’re reading this, chances are you’ve received an email from your payment processor, such as QuickBooks about Payment Card Industry (PCI) compliance requirements. It might have left you wishing you understood...
As a jewelry store owner, you know how important it is to keep your marketing tailored to the younger generations so bring in new customers and start new relationships. In a competitive market, staying ahead means continually adapting and trying new strategies to...
