When starting a custom jewelry business there are many options for the services your store will provide and how those services are offered. Selecting the services is partially based on your skills, the skills you can hire, and the needs of your target customers.  If...

Outsourcing jewelry repair services is a practice where jewelry retailers, designers, or manufacturers delegate the repair and maintenance of jewelry pieces to specialized external service providers. This approach has gained popularity for several reasons: 1. Cost...

To shift a custom jewelry store’s marketing focus from targeting Millennials to Gen Z, consider these key adjustments: 1. Prioritize Short-Form, Visual Content Gen Z responds strongly to visual platforms like TikTok, Instagram, and YouTube, especially through...

Advertising in the jewelry industry requires creativity, precision, and a deep understanding of your audience. Whether you're targeting luxury buyers, custom clients, or those seeking engagement rings, a strategic approach to your advertising will help you stand out...

Over the last decade, the mix of products purchased from custom jewelers has shifted in response to evolving consumer preferences, technological advancements, and broader cultural trends. Here are some of the key changes: 1. Rise in Demand for Ethical and Sustainable...